Northwest Joinery Co.
Business2024
Northwest Joinery Co.
A complete rebuild for a Liverpool joinery firm that doubled enquiries in three months.
Next.jsTypeScriptTailwind CSS+2
View case studyWeb Developer · SEO Specialist · Digital Consultant
Building Modern Websites That Help Businesses Grow
I design, build and optimise high-performance websites and digital experiences that deliver measurable business results.
DC
Daniel Campbell-White
Web Developer · SEO Specialist · Digital Consultant
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Years Experience
Designing and building for the web
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Projects Delivered
Sites, apps and optimisations shipped
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Technologies Used
Across the modern web stack
0%
Client Satisfaction
Would recommend DCW Digital
WCAG-aware, accessible builds 95+ Lighthouse targets UK-based · remote-friendly
DCW
Daniel Campbell-White
Liverpool, UK
About Daniel
An experienced developer who cares about outcomes, not just code
I'm Daniel — a web developer, SEO specialist and digital consultant based in Liverpool. Over the last eight years I've built everything from marketing sites to SaaS platforms, in agencies, in-house teams and now under my own banner, DCW Digital.
What I genuinely enjoy is the problem-solving: understanding a business, finding where technology can move the needle, and shipping something fast, reliable and measurable. When I'm not building, you'll find me with my family, tinkering with new tech, or out exploring the northwest.
- Liverpool-based, working with clients UK-wide & remote
- 8+ years building for the web, from agencies to SaaS
- Family-first — a husband and dad who values balance
- Driven by solving real problems with clean technology
Core Expertise
A full-stack skill set, focused on results
From pixel-perfect frontends to the infrastructure that keeps them online — the complete toolkit to design, build, optimise and maintain modern digital products.
Frontend
Interfaces that are fast, accessible and a pleasure to use — built with a modern component architecture.
- React
- Next.js
- TypeScript
- JavaScript
- Tailwind CSS
Backend
Reliable APIs, authentication and data layers that scale with your business.
- Node.js
- APIs
- Authentication
- Databases
SEO & Performance
Technical foundations that help you rank, load instantly and convert more visitors.
- Technical SEO
- Core Web Vitals
- Content Optimisation
- Structured Data
Infrastructure
Deployment, hosting and pipelines that keep your site secure, online and effortless to update.
- Hosting
- Deployment
- CI/CD
- Maintenance
Featured Work
View all projectsSelected projects & case studies
A snapshot of recent work — each one built to solve a real business problem and deliver measurable results.
Services
How DCW Digital can help your business
Whether you need a brand-new website, better rankings or an expert pair of hands to keep things running, there's a service built around the outcome you're after.
Website Development
Fast, scalable, conversion-focused websites and web apps built on a modern stack.
- Built on Next.js, React & TypeScript for speed and longevity
- Conversion-first layouts that turn visitors into enquiries
- Fully responsive and accessible (WCAG) out of the box
from £1,200Discuss a build
SEO Optimisation
Technical and on-page SEO that gets you found and grows qualified organic traffic.
- Higher rankings for the terms that actually convert
- Cleaner crawlability, indexing and site architecture
- Rich results via structured data (schema.org)
from £600Improve my rankings
Website Auditing
A deep, prioritised review of your site across performance, SEO, UX, accessibility and security.
- Know exactly what's holding your site back
- Prioritised, plain-English recommendations
- Quick wins separated from longer-term work
from £450Request an audit
Performance Optimisation
Make your existing site dramatically faster — better Core Web Vitals, better conversions.
- Measurable Lighthouse & Core Web Vitals gains
- Lower bounce rates and higher conversions
- Optimised images, fonts, code and caching
from £500Speed up my site
Support & Maintenance
Keep your website secure, updated and performing with a monthly care plan.
- Proactive updates, backups and uptime monitoring
- Priority access for changes and fixes
- Monthly performance and security checks
from £75/moChoose a plan
Digital Consulting
Strategic and technical advice to help you make confident digital decisions.
- Vendor-neutral technical and business advice
- Tech stack and architecture guidance
- Digital roadmaps tied to business goals
from £90/hrBook a consultation
How I Work
A clear, collaborative process
No black boxes. From first conversation to long-term growth, you'll always know where we are and what comes next.
- Step 01
Discovery
We start by understanding your goals, audience and constraints. No assumptions — just the right questions.
- Step 02
Planning
I map out scope, architecture, content and timelines so everyone knows exactly what we're building and why.
- Step 03
Design
Clean, on-brand interface design focused on clarity, trust and conversion — reviewed together before a line of code.
- Step 04
Development
Production-grade, well-documented code built on a modern, scalable stack with accessibility baked in.
- Step 05
Testing
Cross-browser, cross-device, performance and accessibility testing to make sure everything is rock solid.
- Step 06
Launch
A smooth, monitored deployment with redirects, analytics and SEO essentials configured from day one.
- Step 07
Growth & Support
Ongoing optimisation, maintenance and advice to keep your site fast, secure and growing.
Testimonials
Trusted by clients and colleagues alike
Feedback from the businesses I've helped grow and the teams I've built alongside.
“Daniel rebuilt our website from the ground up and our enquiries doubled within three months. He understood our business, not just the code — and the site has never been faster.”
Sarah Mitchell
Managing Director, Northwest Joinery Co.
Client
“One of the most dependable engineers I've worked with. Daniel takes ownership of problems end to end, writes clean, maintainable code and raises the bar for everyone around him.”
James Okafor
Engineering Manager, Mersey Software Group
Employer reference
“Our Core Web Vitals were a mess and it was hurting our rankings. Daniel's audit was clear and actionable, and the performance work he delivered moved us into the green across the board.”
Priya Sharma
Marketing Lead, Lumen Retail
Client
“Daniel pairs strong technical instincts with genuine product thinking. He's equally comfortable shipping a feature, mentoring a junior or explaining a trade-off to non-technical stakeholders.”
Tom Bradley
Technical Lead, Vega Digital
Colleague
“We needed a developer who could be trusted to deliver without hand-holding. Daniel scoped, built and launched our booking platform on time and has supported it flawlessly ever since.”
Hannah Lewis
Founder, Coastline Wellness
Client
“A standout hire. Daniel consistently delivered high-quality work, communicated proactively, and brought a calm, problem-solving mindset to everything from architecture to last-minute fixes.”
David Chen
CTO, Atlas Commerce
Employer reference
For employers & recruiters
Looking for a developer?
I'm open to permanent, contract and remote opportunities. Get my CV, explore my experience, and see the work I've shipped.
For businesses
Need help with your website?
Whether you're starting fresh or improving what you have, let's talk about your goals — and how to reach them.
Free Lead Magnet
Free Website Health Check
Not sure why your website isn't pulling its weight? I'll review your site and send you a no-obligation snapshot of what's working, what isn't, and the three highest-impact fixes — completely free.
- Performance & Core Web Vitals score
- On-page & technical SEO review
- Mobile & accessibility quick-check
- Top 3 priority fixes, in plain English
Claim my free health check
No cost, no commitment, no jargon. Results within 2 working days.
Let's Build Something Great Together
Have a project in mind, a role to fill, or just a question? I'd love to hear from you. Let's turn your idea into something real, fast and built to last.